Why are many of us afraid of realtors, despite the fact that there are so many high-quality professionals in the field? • Yair Levy revealed the paradox • Chapter 09
Realtors. Professionals who have acquired quite a few reputational problems over the years, and still – it is evident that many of us make sure to consult them during the complex phase of the long-awaited apartment search. In the ninth episode of ‘The Capitalist’, the podcast presented by Yair Levy, a real estate expert Eski, about all the hidden secrets of the real estate world, told about the role of the broker, and tried to understand why the market of brokers is not properly branded. Brokers are at the bottom of the ladder, maybe a little above MKs. Brokerage is a tool that helps us in making a real estate transaction. All political and political processes are also carried out through intermediaries. When I look at the world of brokerage, I see all kinds of aspects in it that are not specifically related to real estate. The main roles of the broker relate to making information available to those interested, whether it is a seller or a buyer, to managing the negotiations and closing the deal. The matter of information is eroding over the years, and in recent years Many people let the broker present the apartment and sell it.”
Later, he emphasized: “Negotiation is a profession. People come to a deal when the seller takes care of the seller’s interest in advance, and the buyer takes care of the buyer’s interest. The only one who actually makes sure that the deal is done is the broker. To negotiate, you need to be sensitive, with high emotional intelligence, in order to pick up the hidden messages that are not said while talking. In order to feel the parties, it is better to do it separately. If everyone is sitting around the same table, and one of the parties says something that may personally hurt the party The second – this is the end of the negotiation. Therefore, when the mediator comes to the negotiation, it is usually better to sit down with each party separately, understand their needs, reflect to the other side in the most fluent way after processing the information, so that if things were said in a blunt manner, the mediator would clear things up “.
We often talk about business, money and real estate, but the personal and psychological background is also of crucial importance. “The personal aspect is very important since a transaction is not carried out between two bots,” Levy emphasized practically. “As long as negotiations are conducted between two people, there will always be the third party who will ‘take one of the parties off the tree’ or convey the message in a non-offensive way. In negotiations, usually in real estate matters, already in the second meeting there is a chance of closing the deal. Also Business companies that know they are interested in selling or buying will use a third party, because they understand the importance of the negotiation process, and that the ego may harm the process. The mediator, if he is competent, will make sure to deliver the message in the right packaging. A real and good negotiation should not end with the satisfaction of Both sides, but both sides should leave unsatisfied at the same point”. At the end of his remarks, Yair Levy, an expert in business real estate, described the entire Torah. “The sense of competition often blows the price out of proportion. Therefore, in the auction it is better to go with a maximum price in advance, start with a lower price and go up slowly regardless of the competition going on in the room”. The dollar. “The entry level is low and many treat brokerage as easy money, they don’t contribute to the deal or lead the deal. And so many times the brokers get the unpleasant label. A real mediator who does his job, leads the deal and the negotiations properly, and thus succeeds in creating transparency, one of the most important things in the process. When you come to negotiate, give real advice that is related to the market situation at the moment, don’t put yourself in a position where you have a vested interest. The higher the image of brokers is in the eyes of the public – this will contribute to the real estate market. I have been working as a broker for 40 years, I am a broker who is a broker and I do the job with love.”
